Cliff Notes  
Learn the in's and out's of your position and put a plan in place to go beyond the basics and over the top.

The Basics

Beyond the Basics

Over the Top

Roadmap to Relay

• Publicity Chair Job Description
• Marketing Your Community
• Marketing Plan Questions
• Tips for Working With the Media
• Sample Media Partnership Proposals
• Saving Lives Talking Points
• Relay For Life Branding Guidelines 
• RFL Event Branding Checklist
• 100 Ways To Promote Your Event

Online Communication and Social Media

• Relay For Life Online Communications Plan
• Relay For Life Online Standards
• Schedule of Online Messages and Brief Descriptions
• Social Media For Relay Guidebook
• Social Media Marketing
• Relay For Life Facebook Status Updates

Letters, Ads & Public Service Announcements

• Pre Event
• Post Event
• Business Supporters
• Volunteer Request
• Where the Money Goes

• Religion at Relay
• Noise at Relay

• Sample Pitch Letter
• Sample Live Reads 
• College RFL PSA  NEW         

Recorded PSAs

• ACS Birthdays :30
• ACS Birthdays :15
• RFL :10
• RFL :15
• RFL :20
• RFL :30
• RFL Teams :30
• Survivor
• Survivor #2

 Print Ads

• Luminaria Ad

Extras

• 2010 Relay For Life Facts and Figures
• Relay For Life Feature Story Ideas
• Relay For Life Sample Proclamation
• Photo Consent and Release Form
• Photo Policy Sign
• Community Presentation in a Box
• Risk Management Forms
• Fundraiser Proceeds Sign
• Sample Emcee and Disc Jockey Announcements

Spanish Materials

• RFL Spanish Fact Sheet

Spanish Press Releases

• Committee Meeting
• Community
• First Year Event
• Live Read PSAs
• Luminaria Ceremony
• RFL Announcement
• Sponsor Recruitment
• Survivor’s Lap
• Team Registration
• Volunteers Needed
• Wrap up
  

Relay SMS Text Messaging

• SMS Event Texting Guide
• Texting FAQ
• SMS Texting Training Slides
• SMS Texting Content Best Practices NEW!

Sample Press Releases

• ACS Recognizes Event
• ACS Volunteer Recruitment
• Advocacy
• Announcing Relay
• Committee Meeting
• Education
• Event Anniversary
• Event Wrap-Up
• First Year Event
• Honorary Chair Announcement
• Life Changing Programs
• Luminaria Ceremony
• Online
• Overnight
• Overnight #2
• Programs to Residents
• RFL Volunteer Recruitment
• Sample Kickoff Media Alert NEW
• Services
• Sponsor Recruitment
• Sponsor Recruitment #2
• Survivors
• Survivor's Lap
• Survivor's Reception
• Team Recruitment
• Team Registration
• Youth/Collegiate

Relay Off-Road

Paint the Town Purple

• Guidebook
• Ribbon Flier
• Press Release
• Support Flier

• Overview
• Supply List
• Press Release
• Tips for Working With the Media
• Post Event Press Release

• Overview

• Movie Theater Slide
• Paint FaceBook Purple

Sample Timelines

• Sample Interactive Timeline
• Sample NE Timeline