SA RFL Marketing & Communications Toolkit

Get the Word Out! Dramatically increase our visibility through traditional, state of the art (social media) and grassroots marketing efforts in every community.

• All events should have a community specific marketing and blitz plan.
• All events should maximize the ACS value proposition and birthdays campaign to communicate ACS accomplishments and ROI (return on investment)

Below you'll find a refreshed Marketing & Communications Toolkit for 2010 that includes everything you'll need to develop and implement a successful community-based marketing plan that will help you Get the Word Out about Relay in your community. 

If you have any questions about the materials below, please contact us.

Getting Started

RFL Marketing & Publicity Chairperson Job Description
RFL Community-Based Marketing Planning Guide
American Cancer Society Value Proposition Proof Points
Questions for a Successful Marketing Plan
Tips for Working with the Media
Media Partnership Proposal
RFL Text Standards
RFL Event Branding Checklist

Online Communications & Social Media

RFL Online Standards for Event Websites
SA RFL Online Communications Plan
SA RFL Social Media Guide
RFL Sample Status Updates for Facebook

Sample News Releases

RFL 2010 Event Announcement Press Release
RFL Luminaria Ceremony Press Release
RFL First Year Event Press Release
RFL Fight Back Ceremony Press Release
RFL Honorary Chair Announcement Press Release
RFL 10th Anniversary Press Release
RFL Event Wrap Up Press Release
ACS Researcher Speaks at Relay Press Release
RFL Seeking Sponsors Press Release
RFL Survivors Lap Press Release
RFL Team Registration Press Release
RFL Volunteer Recruitment Press Release

Letters, Ads, and PSA's

Pre-Event Letter to the Editor
Post Event Letter to the Editor
Op-Ed Piece Sample

PSA Live Read Samples
PSA Pitch Letter Sample
Recorded PSA - Because of You, Female
Recorded PSA - Because of You, Howard
Recorded PSA - Relay For Life, Stephanie
Recorded PSA - Relay For Life, Brian 
Recorded PSA - This is Relay

Survivor Print Ad Template
Luminaria Print Ad
National Print Ads

Supplemental Materials

Relay For Life Facts & Figures
Relay For Life Feature Story Ideas
Advocacy Feature Article Sample
RFL Kick Off Event Advisory Sample
RFL Photo Opportunity Advisory Sample
RFL Calendar Listing Sample
Share Your Story
Sample Proclamation
RFL Newsletter Template
RFL Community Presentations in a Box